According to the US Small Business Administration, as much as 87% of Americans still use business cards as a way to introduce themselves and share contact information upon meeting for the first time. Their report shows that most people, when given a business card, will later enter the contact into their smartphone or another device list. This shows the convenience of simply passing on a business card during a handshake or over drinks. Over two-thirds of people interviewed in a survey by the global crowdsourcing marketplace known as Designcrowd felt that business cards are still very useful. As a matter of fact, the number of business cards which were created on the Designcrowd website increased by 357% in 2013. But why do business cards still matter? Let’s take a look.
- Accessibility- Lifehacker shares, “Your business card is a physical object that potential clients can take with them that keeps you or your brand from just being a name that floats around in the ether. It’s great if you have a web site, but commercial printer Shaun Caldwell explains on his LinkedIn blog that cards have certain perks. ‘Business cards never have downtime. They’re always accessible, and never have dead zones or Internet outages. Your business card can be viewed no matter where you are located, and even times when cell phones and other devices must be turned off, such as on an airplane ride or in a hospital. Your business card is always working for you.’”
- Affordable- Business cards are a very inexpensive way to conveniently introduce yourself to those whom you meet. The business card is a very cost-effective marketing tool for any business, as Printing Specialist points out. It only takes a few dollars to print out hundreds of business cards…which means that for under ten bucks you can put your contact information and marketing ad directly into the hands of a hundred people.
- Attention-Grabbing- A business card which has been designed to showcase the personality and functionality of you and your business will brag the attention of those who see it. It is literally the first that some will see of your brand. The design of your business card can be the reason that your business stood out in the crowd of choices that a client may have.
- Memorable- As Lifehacker explains, “Not only is your first impression important, but business cards provide tangible information for others. Writer Sarah Brooks at Successful Blog explains that it gives them something physical to refer to later should they decide they want your product or service. ‘Business cards put a face to a business – When meeting someone new, handing them your business card (preferably with your photo on it) will help keep your business in the back of their minds. Though they may not need your product or services today, there may come a time when they do, and hopefully, they will be able to pull out your business card and call versus trying to remember your company name and searching the web.’”
Those are a few reasons that business cards are still relevant in today’s digital world. Of course, having a dedicated office address to put on those business cards always looks better than your home address or the address of the nearest coffee shop. With a shared office space like the office space to rent in Wellington offered by Offix, you can afford to enjoy the amenities of a big office lifestyle on a much smaller budget.