We mentioned last week that Small Business Information shares, “There are thousands of great business books out there that can help you start a business, set and achieve goals, promote your business, manage your finances and so much more. In fact, there are so many business books on the shelves that it can be overwhelming to determine which are worth reading.” With that said, just as we did last week, we have constructed a list of five more books that we feel can benefit any small business owner. Be sure to check them out.
6- Groundswell: Winning in a World Transformed by Social Technologies
This is the book for those small business owners who are still trying to understand social media and how it benefits their business. It was written in 2008 by Charlene Li and Josh Bernoff when using social media for business was still a new concept, o it is simple and easy to understand.
7- Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
The name pretty much says it all. Michael Fertik and David Thompson show readers how to “get your business actively using social media is reputation management.” The question every small business owner needs to ask him- or herself is, “Do I want to manage my online reputation or do I want to leave it to chance?” (Small Business Trends)
8- Guerrilla Marketing
“Responsible for coining the term ‘guerrilla marketing,’ Levinson teaches small business owners that they can garner attention without outsourcing to advertising or PR agencies,” says DocStoc.” (Successful Meetings)
9- Built to Last
This book follows a six-year research done by James C Collins and Jerry I Porras at the Stanford University Graduate School of Business. These men study 18 extremely successful and long-term companies and studied their inner workings, comparing them to their competitors.
10- The 4-Hour Workweek
Written by Tim Ferriss, Big Time Small Business says of this book, “Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.”
And a Few More
Of course, there are many more great books that would benefit almost any small business owner. Good to Great, by Jim Collins explores why some startups make it big and others just flounder and die. After extensive research, Collins shares his discoveries on why some good, mediocre, and even bad businesses are successful while others simply are not. Another author, Malcolm Gladwell shares his findings on the exact moment that an idea, social behavior, or trend went over the tipping point and “went viral” in The Tipping Point. This is a great book to read if you need ideas to help you determine what is the best marketing strategy for your product or idea. And what business owner’s book list would be complete without at least one book about Steve Jobs? Is his book, Steve Jobs, Walter Isaacson brings us over 40 interviews with the legend, and hundreds of others from colleagues, competitors, friends, and family members.
Any of these books would be a great choice to read and then display on your office bookshelf. As mentioned in last week’s article, it may be difficult to afford a commercial property for lease when you are just starting out. This is why a shared office space like those offered by Offix is such a good idea. You can impress clients with an office space to rent in Wellington at a fraction of the cost of commercial rental space.