Many entrepreneurs and small business owners have asked the question, “How can I grow my business?” Some have all but given up hope, thinking that it cannot be done. They sadly settle into life with the small business that they have, without ever allowing it to grow to its fullest potential. That doesn’t have to be you. You can grow your business, and much quicker than you think. In fact, it is possible to grow your business in as little as 90 days! Here are a few tips on how:
- You have to think like a marketer. It is not enough to place business cards at the local Walmart billboard and run an ad in the Yellow Pages. Whether your business is online, in an office, in your home, or otherwise, it must be marketed in order to succeed. Having a website for your business is vital in today’s world of technology. This is a good place for your marketing to start. Once you get them to your website, show them how your services can benefit them, and give them an offer they can’t refuse. Remove any perceived risk they may have of doing business with your company, and you will have them!
- Attract as many customers as possible. Once you’ve got the website set up and a simple marketing plan, you are ready to attract more customers. Face it, without customers, there is no revenue or profit. Your main focus should always be to gain as many customers as possible while making sure to nurture the relationship you have with your current customers. By keeping a steady inflow of customers while keeping the ones you have, you are growing your business. Social media is a good place to draw in more customers.
- Get more business from your current customers. Not only can you grow your business by increasing the number of customers that you have, but by increasing the business that each customer brings you. Get to know your customers and their needs, and then expand your services to meet those needs. The more business each customer can bring the more you make from each one. Word of mouth is still the best advertising! Provide good products and services for your existing customers and they will speak for you.
- Hire quality employees and freelancers. Many businesses try to cut costs in the beginning by hiring the cheapest freelancers and most inexperienced employees. While this can save money in the beginning, it can hurt your business in the long run. The saying, “You get what you pay for,” is not just a cliche. It is the truth. A cheap freelance web designer may have your website built in no time at all at very little cost, but where will he or she be in a few weeks when it crashes? A cheap freelance writer may give you web content for a low price, but that does no good if you have to hire an editor as well just to make the content worth reading.
- Have a dedicated office. We have gone over this in many articles, but having an office space to bring potential clients, customers, and colleagues to can really boost your business. People tend yo have more faith in a business that is conducted from commercial office space than from a coffee shop or even a home office. Offix offers solutions for even the newest startups with shared office space to rent in Wellington to match any budget.