Humans. We have a great need to connect and communicate. In fact, as Hires Creative explains, the human need to communicate predates our ability to speak in languages. There are caves all over the world with drawings which tell the stories that people from ancient history wanted to share. With this in mind it is easy to see how great storytelling, writing skills, and content can boost your connection with potential customers and clients. Honeybee Consulting shares how great writing can make all the difference. There are many ways in which great writing can boost your business. Let’s take a look at a few.
One of the very first goals of many businesses for their content in online marketing. As Chron explains, most sales and marketing professionals have amazing skills at using words to persuade their readers to buy their business’s products and/or services. By including persuasive writing in your online content, you can advertise to your reader what you want them to be interested in and get them to pay attention to your website. Other ways in which persuasive writing can boost your business is in house, and among other clients. Written recommendations and requests within a business or to clients at other businesses must be written professionally and persuasively in order to be effective.
Credibility & Intelligence
Another benefit that writing can have on your business is that it can boost your credibility and how intelligent you seem to others. As Chron points out, those who have good writing skills tend to be seen as more credible than those who do not. If a colleague sent you an email full of misspellings and grammatical errors, you would likely feel that the were not very credible or intelligent. If you knew the person well enough to know that they were, in fact, pretty intelligent, then you have have to at least assume that they had been negligent in their email to you, or that you were not important enough to them for them to proofread their writing before sending it to you. This is not the impression that you want to send out. Great writing, even in something as simple as an email can make a huge difference in how credible and intelligent you seem to others.
Tips for Better Business Writing
Included here are a few tips from Time Magazine for better business writing. These are designed to help keep your writing concise and interesting.
- Get right to the point. Beginning with phrases such as “The purpose of this article is to inform the reader……” is unnecessary. Start your article with sentences which get right to the core of its intent.
- Passive “to be” verbs should always be replace with “lively, active words.
- Your written statement should be backed up with concrete, compelling examples.
- You need to have a beginning, middle, and end to the organized structure of your article or posting.
- Sentences that go on forever are not a good idea; lots are commas are bad news as well.
- Keep your target audience in mind, and write to them. For example, you would have a different tone and approach for executives an other clients than you would for potential customers.
- Always proofread each and every posting document, email, article, etc thoroughly.
- Make your articles, postings, documents, etc easy to read, without all the fuss of fancy fonts.
- Capitalize only where needed.
- “Shoot for relaxed authenticity. For example, a judicious use of self-deprecating humor can help engage the audience.”
As we mentioned in our article on how content can affect your business, it is always easier to create good website content when you have a place that is quiet where you can focus. Working from home can be convenient, but can also become difficult if there are constant distractions. Offix offers a simple solution – shared office space to rent in Wellington that can be leased by the day, the week, the month, or even the year, depending on your need and budget. With private desks, private offices, meeting room, cleaning services, and more, Offix can be a much better place for writing your website content that a home office or coffee shop.